MOB Spotlight – Donna Leathers, Owner of Captivate Create, LLC
She says she has always communicated through imagery with most of her corporate work including some kind of photography. After her first child was born and she decided to stay home photography became her career, but not without some convincing by a friend.
“A friend said I really needed to be a photographer, and my response was ‘but I like photography! I want to keep it fun!’ I decided to take the plunge around 2010 and have loved it,” she explains.
Last year, Donna decided to evaluate how she was working and hone in on a niche she loved. “I was an all around photographer before. My previous corporate life in branding and development really was something I missed, and I found that I really have a talent for headshots and image branding,” she says.
With a rebrand started in 2020, she hopes to grow to a full branding agency with employees.
One of the things that makes Donna’s photography business unique is a custom trailer that acts as her mobile photo studio. It was a concept she planned and designed. “It was a lot of work and I’m loving it. It is COVID-friendly with lots of ventilation, sanitation, separate entries, and other safety measures,” she explains.
She advises anyone thinking of starting a business to think about their end goals and ten year planning to stay on course.
She would tell her younger self to not stress out too much and know that all experiences come together for good. She says “Everything I’ve learned at jobs along the way is something that I can apply with what I do now. It’s funny, even my time in Montana (until I was about 20) on a ranch applies because I spent years hauling horse trailers and now it helps me drive my photography rig! Even when it doesn’t make sense at the time, it all comes together if you are strategic and willing to look at how it helps!”
Donna’s best referral is someone who owns a business and wants an all around branding package that integrates photography into their website, print media, social media and more.
Her favorite benefit of the Alliance is the focus on community over competition and focus on helping and lifting up other moms.
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